Guerlain – La Petite Robe Noire

Long have I put off reviewing this fragrance. In part, because I strive to give a fragrance ample time to reveal its charms, because we are all familiar with those loves that creep up on us unexpectedly. Not so with La Petite Robe Noire, released by Guerlain in 2009, at the hands of resident parfumeur Thierry Wasser. In all honesty, this fragrance never stood a chance. The name, a reference to the ubiquitous little black dress which is a must have in any woman’s wardrobe, felt like coercion: if you have only one perfume, it must be this one. The little black dress will make you instantly chic, instantly irresistible to every man in sight. You and every other woman on the planet.

Second, and a far worse offense, was the bottle. The beloved, inverted-heart Guerlain flacon, home to the hauntingly beautiful L’Heure Bleue and ground-breaking Mitsouko was “enhanced” with a cartoon drawing of a little black dress, presumably to lend a modern flair to the bottle. The fragrance was then marketed with a bizarre black caricature of a disjointed stick woman. The result was cartoonish and immature. My reaction the first time I beheld it was akin to seeing graffiti on the Louvre: it felt like the defacement of a monument. Finally, it felt like La Petite Robe Noire was intentionally everywhere. Gone was the magic of Guerlain: the sense of sophistication and genteel exclusivity.

I pushed these thoughts out of my mind and tried to form an unbiased impression of the scent. The opening reveals a dense, syrupy sweetness of synthetic black cherry, which has been described by many as reminiscent of Cherry Coke. Not being a fan of many fruity florals, the opening was difficult to endure, though subtle hints of anise waved a fan of promise. In what seemed like the ultimate irony, La Petite Robe Noir smells hot pink not black. As the sweetness subsided, a slight hint of smoky black tea signals the first turn for the interesting the fragrance takes.

The drydown, a dusky sweetened patchouli, left me somewhat confused.  It seemed to bear no relation to the uber-girly opening and in fact seemed quite masculine in its execution. I preferred it to the opening, as it possessed a certain relative subtlety, but it seemed out of place in the composition. I also found it oddly similar to Bois d’Armenie, as though Guerlain had run out of ideas. No Guerlinade in sight, or perhaps worse still, this odd woody patchouli is the new Guerlinade.

All in all, La Petite Robe Noire seems like a poor knock-off of Coco Mademoiselle with a touch of Lolita Lempicka (and about a pound of sugar) for good measure. My intense love of Guerlain scents, with a few exceptions, has diminished a notch with each release after Samsara. Unless the house gets some new ideas soon (hint: bring back Mathilde Laurent), I fear that this may be the end, with a full stop.

Fruity Floral

Notes: Black Cherry, Black Rose, Patchouli, Smoked Tea