Chanel 1932 – Les Exclusifs

Last year, this enticing photograph appeared on the internet of a young woman holding a large size bottle of a previously unseen Chanel Les Exclusifs fragrance named 1932. After much speculation on the blogosphere regarding the authenticity of the item, including a report by Perfume Shrine on the subject, I began pestering (stalking) my friend at Chanel regarding the item.

She was initially as baffled as the rest of us, as Chanel had released no information on the subject. After a few months of calls back and forth, she reported that the fragrance did indeed exist, however, it had been issued as a very exclusive limited release to  handful of clients attending the Chanel 1932 jewellery show. To make matters worse, Chanel appeared to have no plans to issue the item for wider distribution.

While I applauded the brilliant psychology employed by Chanel to make the item immediately irresistible (similar to the way Coco Chanel first distributed Chanel No 5 as a “gift” to her most valuable clients), I was nonetheless frustrated. Obviously, Chanel’s psychology had reached its mark and I wanted the fragrance.

Happily, Basenotes and Fragantica now report that the item will be available for distribution in early 2013, though I have yet to see it on Chanel’s online boutique. The fragrance is reported to be characterized by jasmine, vetiver, iris and musk and will be available in the standard 75 ml and 200 ml Eau de Toilette sizes. Time to start calling (stalking) my friend at Chanel!